Digital Citizenship by susan m. bearden
Author:susan m. bearden
Language: eng
Format: epub
Published: 2018-07-23T16:00:00+00:00
5. Monitor your digital footprint, talk to your school community about monitoring theirs
If you work in education, you are being googled—by students, by parents, by journalists, by the community at large. Be proactive in creating and monitoring your digital footprint. Professional social media use can go a long way toward building a positive personal brand for you and your school. Remember the frequently repeated adage: If you don’t tell your story, someone else will tell it for you—and it probably won’t be the version you want told. Having a significant, positive online presence can also help counteract the existence of negative online content by pushing it further down in the search engine results. Just remember, if it is on the Internet it isn’t private—so regardless of privacy settings, you should assume that any and all content you post could be viewed by a public audience. A good rule of thumb: If you wouldn’t want something broadcast on the evening news, don’t post it online—and that includes e-mail and text messaging.
The fastest way to check your digital footprint is to do a web search for your name and see what turns up. (Be sure to clear your browser cookies and cache first to prevent your search results from being influenced by your browsing history.) Use multiple search engines (like Bing) because the results from each search engine will be a bit different. You can also use tools like Google Alerts, Talkwalker Alerts, and Mention to monitor online references to you and your school. (You’ll find links to them in the companion website resources for this book.) To set up alerts, enter your search criteria (such as your name or a school name) and enter an e-mail address. These tools will send you an e-mail or otherwise alert you when content about you (or your school) appears online. These are also excellent tools for students and parents to use. Encourage all members of your school community to be aware of and monitor their digital footprint! It’s an important life skill.
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